Monday, April 21, 2014

James Explains: No No-Reply


Whenever I start thinking about a no-reply from address, in any sort of email message, it gives me severe anxiety. My heart starts pounding and I swear, I can hear the Jaws theme song…Duuun dun duuun dun dun dun dun dun dun dun.

 

So, let me explain: No-Reply from address

Anyone with an inbox has seen this before. In fact, its commonplace. It usually looks something like this: no-reply@thebusinessname.com.

There are several sensible reasons to use a no-reply address when sending commercial messages. Some do it because they do not want to bombard one team member with hundreds of out-of-office replies. Common as this is, the practice is generally disliked by email recipients, myself included.

Why? No-replies feel impersonal and convey a certain arrogance. They also come across as uncaring to customers and limits your engagement with them. After all, you are asking them to take the time to read your messages, and with a no-reply email address, you are blocking any feedback from them

So, what can you do?  Set up a proper from address (click here to learn how) and respond quickly to any inquiries you receive. Good or bad, this is an extension of your customer service. Still, it’s important to use a real email address, if only for the sake of being personable and polite. If there is a better, more reliable way to contact your company, display that information prominently inside your message.

Special thanks to JangoSMTP Account Executive, Erica Melzer, for helping me with this post!

Cheers,

James The Jangolope
Department of Awesome
JangoSMTP






About James
James the Jangolope is our JangoSMTP mascot. Each month, look for our new “James Explains” emails and blog posts on transactional email advice, trends, and quick tips. James will offer insight on how to improve your SMTP plan and how to use your JangoSMTP account to the fullest  
We want to hear from you. Have a topic you would like James to cover? Email us at marketing@us.jangomail.com with the subject line: James Explains. Follow James on Facebook

Tuesday, April 8, 2014

Protect Your Fleet with JangoSMTP



By: Erica Melzer
Account Executive
As the mother of three young children, I am already losing sleep over the thought of Cooper, Chase, and Amelia driving real cars on actual roads. Still, their coming adolescent years are very real things that I will eventually have to face. Like it, or not.

It's a well-known statistic, at this point, that car crashes are the leading cause of teen death in the United States. What you may not know is that, according to Geico, one in five 16 year-old drivers will be involved in an accident during their first year on the road and most of these, as with all types of accidents, will be speed-related.

When the time comes, I plan to monitor what my children do with their cars using GPS tracking. There are several in-vehicle monitoring devices and programs like OpenGTS that will send an email to my husband and I when one of our kids exceeds the speed limit or travels outside of their approved radius or “geofence.” These devices can also record and send a kid's exact routes, stop times, speeds, and more. A few of the tracking systems can even send us a warning message if our teen driver's seatbelt is left unbuckled.

Fortunately, I don't really have to start worrying about this for another 10 years or so (like that's going to stop me.) If you have a teen driver on the road already, you can use JangoSMTP to send alerts like these to your email address or smartphone today. Click here and find out how OpenGTS and JangoSMTP can help you keep an eye on your teen driver.

There is also huge potential for the commercial use of similar devices and programs. Trucking companies and businesses in service-related industries can keep track of their trucks and vans, keep their drivers safe, and lower their insurance premiums by installing devices into each of their fleet vehicles. Whether you plan to track your vehicles at home or keep an eye on your own fleet, JangoSMTP can provide the relay server you need to make the whole thing work and keep everyone safe.

JangoSMTP can be used with any device or program that requires an SMTP server to relay messages. If you have questions about setting something like this up, call 888-465-2646 between 7 AM and 7 PM (US/EST) Monday – Friday, and talk to one of our knowledgeable Support Reps. That's right, our free trial accounts get phone support, too!


Tuesday, March 25, 2014

James Explains: Transactional Email

Hi Ladies and Gents! Wishing you a Happy Spring from the JangoSMTP headquarters in Dayton, Ohio.

Welcome to the fist James Explains post. As you may have guessed, I'm James, the new JangoSMTP mascot. I'm so excited to be here and help you boost your sales with transactional email tips and best practices. Today we're going to review the basics so everyone new has a little background.


So, let me explain: Transactional Email

The CAN-SPAM act defines a transactional message as one that “facilitates an already agreed-upon transaction or updates a customer about an ongoing transaction.” The list of possible examples is a long one and includes things like order and shipping confirmations, invoices, receipts, appointment reminders, backorder notices, and username/password retrieval messages – all have some of the highest open rates out there!
An emailed appointment reminder is just
one example of a transactional message.

While the primary purpose of a transactional email is not to promote products or services, they are an excellent opportunity to do exactly that. Transactional messages experience open rates that are nearly twice the average open rates for traditional email marketing messages like a newsletter.

Recipients are often anticipating these messages before they even arrive. A customer is inherently interested in opening a transactional message, too, because they know it will contain information pertinent to a purchase they've just made or a password they've just requested. Are you ready to start taking strategic advantage of the unique opportunity to engage a customer who's already waiting for your message to arrive?

There are a few transactional email musts that you should keep in mind along the way. Tune in for my next post when I explain why you should NOT use a no-reply address.

Special thanks to JangoSMTP Account Executive, Erica Melzer, for helping me with this post!

Cheers,

James The Jangolope
Department of Awesome
JangoSMTP






About James
James the Jangolope is our JangoSMTP mascot. Each month, look for our new “James Explains” emails and blog posts on transactional email advice, trends, and quick tips. James will offer insight on how to improve your SMTP plan and how to use your JangoSMTP account to the fullest  
We want to hear from you. Have a topic you would like James to cover? Email us at marketing@us.jangomail.com with the subject line: James Explains. Follow James on Facebook

Monday, March 3, 2014

How Cold is Too Cold for Rover… and what’s it got to do with JangoSMTP?



By: Erica Melzer
Account Executive
Most of our customers aren't located in Dayton, Ohio. So, you may not been experiencing the record-breaking cold temperatures that we have this winter. Still, chances are, you do live in a region where it gets uncomfortably hot or cold at some point during the year. And, if not, lucky you.

The rest of us, especially those with pets, could certainly benefit from having a thermostat or sensor that would send us an email if the temperature in our house dropped below or rose above certain temperature thresholds. Nest thermostats that do exactly that and they use an SMTP server, just like ours, to send those messages.

Texas A&M University's Department of Veterinary Medicine says, “It is generally accepted that indoor pets are not acclimated to cold weather.” So, despite their wild origins and furry coats, most domesticated breeds (especially those with short hair) should never be kept in temperatures below 45°F.  Regarding warmer temperatures, the AKC said in a recent blog post that “...most dogs begin to show signs of overheating between 81-85°F.”

Photo courtesy of Bethan Hazell.

Find out if your thermostat is capable of alerting you to dramatic changes in temperature. If so, create a Free Trial Account. Then, all you need to do is adjust your thermostat's settings and tell it that JangoSMTP is your relay provider. Our free trial volume will be more than you'll ever need. This peace of mind will never cost you a dime.

If you have any questions about setting something like this up, call 888-465-2646 between 7 a.m. and 7 p.m. (US/EST) and talk to one of our knowledgeable Support Reps. That's right, our free trial accounts get phone support, too!

Thursday, February 20, 2014

Our New Mascot and Educational Series, “James Explains”

By: Melonie Mottice
Marketing Specialist

Introducing….James, the most interesting animal in transactional email.

“I don't always have SMTP questions, but when I do, James Explains.”

Meet James, our new JangoSMTP mascot. James the Jangolope is Jack, the JangoMail mascot's, eccentric cousin. Not only is he extremely good looking, but he is also knowledgeable about all things JangoSMTP.


Each month, look for our new “James Explains” emails and blog posts on transactional email advice, trends, and quick tips. James will offer insight on how to improve your SMTP plan and how to use your JangoSMTP account to the fullest.

Subscribe to James Explains.

What is a jangolope?
To start, a jackalope is a mythical creature known as a jackrabbit with antelope horns. Over time the jackalope continued to change into what we, at JangoSMTP and JangoMail, call the jangolope.

Long, long, long ago a curious jackrabbit stumbled upon an old computer. He grew tired of receiving and sending plain, ineffective emails. The jackrabbit thought long and hard. He knew there had to be a way to incorporate tracking capabilities into transactional messages. As his idea grew, so did his antlers.

Through the wild countryside of North America, the jackalope soon became known as the jangolope because of his savvy computer skills. James is a direct descendant of the original jangolope. Half jackrabbit, half antelope, 100% email professional.

We want to hear from you. 
Have a topic you would like James to cover? Email us at marketing@us.jangomail.com with the subject line: James Explains.

Tuesday, January 14, 2014

Are You a Safe Sender?

By: Melonie Mottice
Marketing Specialist



It's important to make sure you are following the best practices for deliverability. Encourage your customers to create a Safe Sender, or White List.

To start, I would recommend sending an email with step-by-step instructions on how to create a Safe Sender List, and remove emails from spam.   Step-by-step guides with screenshots work best.  If you're concerned that your customers never check their Spam Folder, post a guide on your website and social media networks.  They work well near your opt-in form and confirmation page.

In JangoSMTP, you can determine which email client your subscribers use most and shape your instructions around those providers.

In our case, Outlook ranks high and Gmail is king.  Here are the steps we suggest:

Microsoft Outlook 2010 / 2013

To remove from the Junk Folder:
1.  Check your Junk Folder
2.  Click on the email message to highlight it
3.  Go to the Home tab
4.  Select the arrow on the Junk drop-down menu
5.  Choose Never Block Sender's Domain


To create a Safe Sender List:
1.  Under the Home tab go to the Junk drop-down menu and click on Junk Email Options
2.  In the new window click the Safe Senders tab
3.  Click the Add button and enter in the desired email address
4.  Click OK

Gmail

To remove from the Spam Folder:
1.  Go to the Spam Folder
2.  Locate message from us
3.  Select the message
4.  Click the "Not Spam" button

To create a Safe Sender List:
1.  Enter JangoMail in the search bar
2.  Click arrow in the right of the search bar to filter
3.  Click Create filter link at the bottom right
4.  Select Never send it to Spam
5.  Click the “Also apply…” box to apply to similar messages
6.  Choose the blue Create button

Tuesday, December 31, 2013

Happy New Year

By: Melonie Mottice
Marketing Specialist



Today is New Year's Eve, which means 2013 is almost over. It's also a good time to sit back and reflect on the year.

In 2013, JangoSMTP has continued to grow. We have a lot to celebrate as we look back at our many accomplishments.

Here is a list of our top five blog posts of the year:


JangoSMTP is getting better every day, and 2014 will be no different. Our team is not only bright, but driven to provide you with the best transactional email service out there.

Don't see what you need? Just ask. Contact us at: 1-855-709-4099, or submit a ticket at jangosmtp.com/support.We're always open to new ways to stay ahead.

Thank you for your business in 2013 and Happy New Year!


-The JangoSMTP Team