James Explains: No No-Reply

Whenever I start thinking about a no-reply from address, in any sort of email message, it gives me severe anxiety. My heart starts pounding and I swear, I can hear the Jaws theme song…Duuun dun duuun dun dun dun dun dun dun dun.

 

So, let me explain: No-Reply from address

Anyone with an inbox has seen this before. In fact, its commonplace. It usually looks something like this: no-reply@thebusinessname.com.

There are several sensible reasons to use a no-reply address when sending commercial messages. Some do it because they do not want to bombard one team member with hundreds of out-of-office replies. Common as this is, the practice is generally disliked by email recipients, myself included.

Why? No-replies feel impersonal and convey a certain arrogance. They also come across as uncaring to customers and limits your engagement with them. After all, you are asking them to take the time to read your messages, and with a no-reply email address, you are blocking any feedback from them

So, what can you do?  Set up a proper from address (click here to learn how) and respond quickly to any inquiries you receive. Good or bad, this is an extension of your customer service. Still, it’s important to use a real email address, if only for the sake of being personable and polite. If there is a better, more reliable way to contact your company, display that information prominently inside your message.

Special thanks to JangoSMTP Account Executive, Erica Melzer, for helping me with this post!

Cheers,

James The Jangolope
Department of Awesome
JangoSMTP

About James

James the Jangolope is our JangoSMTP mascot. Each month, look for our new “James Explains” emails and blog posts on transactional email advice, trends, and quick tips. James will offer insight on how to improve your SMTP plan and how to use your JangoSMTP account to the fullest  

What is a Jangolope? Find out HERE

We want to hear from you. Have a topic you would like James to cover? Email us at marketing@us.jangomail.com with the subject line: James Explains. Follow James on Facebook

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Are You a Safe Sender?

By: Melonie Mottice
Marketing Specialist

It's important to make sure you are following the best practices for deliverability. Encourage your customers to create a Safe Sender, or White List.

To start, I would recommend sending an email with step-by-step instructions on how to create a Safe Sender List, and remove emails from spam.   Step-by-step guides with screenshots work best.  If you're concerned that your customers never check their Spam Folder, post a guide on your website and social media networks.  They work well near your opt-in form and confirmation page.

In JangoSMTP, you can determine which email client your subscribers use most and shape your instructions around those providers.

In our case, Outlook ranks high and Gmail is king.  Here are the steps we suggest:

Microsoft Outlook 2010 / 2013

To remove from the Junk Folder:
1.  Check your Junk Folder
2.  Click on the email message to highlight it
3.  Go to the Home tab
4.  Select the arrow on the Junk drop-down menu
5.  Choose Never Block Sender's Domain

To create a Safe Sender List:
1.  Under the Home tab go to the Junk drop-down menu and click on Junk Email Options
2.  In the new window click the Safe Senders tab
3.  Click the Add button and enter in the desired email address
4.  Click OK

Gmail

To remove from the Spam Folder:
1.  Go to the Spam Folder
2.  Locate message from us
3.  Select the message
4.  Click the "Not Spam" button

To create a Safe Sender List:
1.  Enter JangoMail in the search bar
2.  Click arrow in the right of the search bar to filter
3.  Click Create filter link at the bottom right
4.  Select Never send it to Spam
5.  Click the “Also apply…” box to apply to similar messages
6.  Choose the blue Create button

Don't you have better things to do than babysit your SMTP Server?

Check out our latest video:

 

What will your IT team do with their free team after signing up with JangoSMTP?

Let us know what you think and sign up for a free account here!

Our Latest Email Commercial: Undelivered. Undead.

What happens to emails that aren't sent with JangoSMTP?

They roam for an eternity in the nether regions of the email underworld. Not quite dead, but lost in the maze of network obstacles and spam filters.

Be your Email's hero and keep him away from the pile of the email undead.

 

Ready to save your emails from Zombiehood? Sign up for a free JangoSMTP account at http://www.jangosmtp.com/Free-Account.asp.

JangoSMTP: We’ve got your back.

Want to make sure your email is safe? We know you do. That’s why
JangoSMTP’s got your back.

Wielding an unbeatable combination of superpowers, cutting edge email deliverability
tools, and a new interface as sleek as her outfit, JangoSMTP is your email’s
superhero.

You can stop worrying now. With a transactional service this bad ass, kick back and relax. JangoSMTP’s got your back, so your email will get where it needs to go.




JangoSMTP: Your email’s superhero.

Not a customer yet and want to see just how bad ass transactional email marketing
can be? Be our guest. Sign up for a free JangoSMTP account at http://www.jangosmtp.com/Free-Account.asp.