Tuesday, March 25, 2014

James Explains: Transactional Email

Hi Ladies and Gents! Wishing you a Happy Spring from the JangoSMTP headquarters in Dayton, Ohio.

Welcome to the fist James Explains post. As you may have guessed, I'm James, the new JangoSMTP mascot. I'm so excited to be here and help you boost your sales with transactional email tips and best practices. Today we're going to review the basics so everyone new has a little background.

So, let me explain: Transactional Email

The CAN-SPAM act defines a transactional message as one that “facilitates an already agreed-upon transaction or updates a customer about an ongoing transaction.” The list of possible examples is a long one and includes things like order and shipping confirmations, invoices, receipts, appointment reminders, backorder notices, and username/password retrieval messages – all have some of the highest open rates out there!
An emailed appointment reminder is just
one example of a transactional message.

While the primary purpose of a transactional email is not to promote products or services, they are an excellent opportunity to do exactly that. Transactional messages experience open rates that are nearly twice the average open rates for traditional email marketing messages like a newsletter.

Recipients are often anticipating these messages before they even arrive. A customer is inherently interested in opening a transactional message, too, because they know it will contain information pertinent to a purchase they've just made or a password they've just requested. Are you ready to start taking strategic advantage of the unique opportunity to engage a customer who's already waiting for your message to arrive?

There are a few transactional email musts that you should keep in mind along the way. Tune in for my next post when I explain why you should NOT use a no-reply address.

Special thanks to JangoSMTP Account Executive, Erica Melzer, for helping me with this post!


James The Jangolope
Department of Awesome

About James
James the Jangolope is our JangoSMTP mascot. Each month, look for our new “James Explains” emails and blog posts on transactional email advice, trends, and quick tips. James will offer insight on how to improve your SMTP plan and how to use your JangoSMTP account to the fullest  
We want to hear from you. Have a topic you would like James to cover? Email us at marketing@us.jangomail.com with the subject line: James Explains. Follow James on Facebook