Tuesday, January 14, 2014

Are You a Safe Sender?

By: Melonie Mottice
Marketing Specialist

It's important to make sure you are following the best practices for deliverability. Encourage your customers to create a Safe Sender, or White List.

To start, I would recommend sending an email with step-by-step instructions on how to create a Safe Sender List, and remove emails from spam.   Step-by-step guides with screenshots work best.  If you're concerned that your customers never check their Spam Folder, post a guide on your website and social media networks.  They work well near your opt-in form and confirmation page.

In JangoSMTP, you can determine which email client your subscribers use most and shape your instructions around those providers.

In our case, Outlook ranks high and Gmail is king.  Here are the steps we suggest:

Microsoft Outlook 2010 / 2013

To remove from the Junk Folder:
1.  Check your Junk Folder
2.  Click on the email message to highlight it
3.  Go to the Home tab
4.  Select the arrow on the Junk drop-down menu
5.  Choose Never Block Sender's Domain

To create a Safe Sender List:
1.  Under the Home tab go to the Junk drop-down menu and click on Junk Email Options
2.  In the new window click the Safe Senders tab
3.  Click the Add button and enter in the desired email address
4.  Click OK


To remove from the Spam Folder:
1.  Go to the Spam Folder
2.  Locate message from us
3.  Select the message
4.  Click the "Not Spam" button

To create a Safe Sender List:
1.  Enter JangoMail in the search bar
2.  Click arrow in the right of the search bar to filter
3.  Click Create filter link at the bottom right
4.  Select Never send it to Spam
5.  Click the “Also apply…” box to apply to similar messages
6.  Choose the blue Create button