Monday, September 26, 2011

The importance of setting up a custom tracking domain

Setting up a custom tracking domain is one of the easiest ways to improve your email deliverability.

What is a tracking domain?

A tracking domain is the domain used in various tracking mechanisms, such as the open-tracking, click-tracking and forward-to-friend tracking. It is present throughout the HTML portion of your email campaign. Without a custom tracking domain, a system default domain is used, like If you setup a custom tracking domain, based on your organization's domain, then the domain might look like

Why is setting up a custom tracking domain important?

It allows your domain to establish its own reputation with email receivers, not clouded by other JangoSMTP users. By setting up your own, you can isolate yourself from the activities of our other clients and ensure higher deliverability. Additionally, your emails will be further branded around your own organization, not the email service provider.

How do you setup a custom tracking domain?

First, choose the domain you'd like to use for your tracking domain. If your domain is, then setting up makes for the perfect tracking domain.

Secondly, an entry needs to made in your DNS (Domain Name Server) system. You can do this yourself if you have access, or you may need to contact the technical person who manages your domain. You need to modify your DNS settings such that you create a CNAME record for your chosen domain to alias to Detailed instructions are also on the Settings/Tracking Domain page under About Tracking Domain. Lastly, enter your tracking domain in JangoSMTP by going to Settings --> Tracking --> Tracking Domain.

After completing this final step, you will notice that your custom tracking domain will now appear in the URL for click-tracked links, in the open-tracking pixel reference, and in other places throughout your HTML email campaigns.

Other deliverability optimization steps

Setting up a custom tracking domain is just one of many measures you can implement to optimize your email deliverability. To read about other steps, see the blog post entitled: Optimizing deliverability with JangoSMTP